Ek Garanti

An AI-generated film for Arçelik-Beko’s extended warranty campaign, tagged “Ek Garanti Alanlar Çok Rahatlar” (those who get extended warranty are totally relaxed). Every time a customer says yes to extended warranty — in-store, online, or with the service team — they instantly drop into a cozy yellow armchair, tying the message to a running visual gag across multiple homes and moments.