Arçelik – Beko // Ek Garanti

An AI-generated film for Arçelik-Beko’s extended warranty campaign, tagged “Ek Garanti Alanlar Çok Rahatlar” (those who get extended warranty are totally relaxed). Every time a customer says yes to extended warranty — in-store, online, or with the service team — they instantly drop into a cozy yellow armchair, tying the message to a running visual gag across multiple homes and moments.

Credits

2026

Client

Arçelik – Beko

Director

Aytaç Duman

Creative Director

Sermet Öner

Project Manager

Müge Baki Demir

Art Direction & Illustration

Erdem Cambaz

2D Animation

Tuncay Çetin

Stillshots

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