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BiP // İyi Düşün, BiP’e Taşın

Moving house is never easy, but moving your group chat can be. For BiP’s “İyi düşün, BiP’e taşın” (Think it through, move to BiP) campaign, we turned years of group chat history into something you can actually see: a sea of kraft moving boxes, each one labelled with what’s packed inside. Hundreds of funny videos, thousands of shared photos, four years of conversation, all taped up and ready to go.

Built around one tactile metaphor, the film moves from a photoreal world of boxes into bold, clean motion graphics, keeping the message simple: moving your group has never been easier.