Castrol // Transanatolia 2024

We produced this 35-second animated video for TransAnatolia 2024, marking our third consecutive year collaborating with Castrol to promote the rally through dynamic animation. This year, we introduced an exciting new visual approach by combining real footage with dynamic Cel FX animations, creating an energetic and visually striking experience.

To achieve this, we meticulously blended live-action shots with detailed rotoscoping work, ensuring smooth integration between the real footage and the hand-drawn effects. The result is a high-tempo video that captures the thrill and intensity of the rally, while showcasing both the real-world action and the artistic flair of animation.

Credits

2024

Client

Castrol

Director

Aytaç Duman

Creative Director

Sermet Öner

Project Manager

Müge Baki Demir

Art Direction & Illustration

Erdem Cambaz

Sümeyye Doruk

2D Animation

Ömer Özsoy

Samet Göksu

Ege Baki

Stillshots

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