Transanatolia 2024
Three years into a rally sponsorship, we didn't need a new idea. We needed a new way into an old archive.
Castrol has been the main sponsor of the Transanatolia rally for three years running, and we’ve handled its communication for all three. It’s one of the relationships we’re proudest of, largely because they hand us real creative control rather than a fixed brief. In 2022 and 2023 that control produced fully illustrated films. For 2024, they wanted something different.
Castrol had years of footage sitting in an archive from past editions of the rally. Instead of shooting new material, we went into that archive and researched our way to the shots worth building the film around. The technique that came out of it is a hybrid: real rally footage with hand-drawn, frame-by-frame cel FX animation rotoscoped directly on top, cut to a high tempo that carries the pace of the race itself.
The film was one piece of a full campaign, not a standalone video. Print ads, mailers, key visuals, banners, an Instagram GIF set, teasers: the same visual language carried across every format Transanatolia needed that year.
The work went on to win two BrandVerse awards with Castrol: Craft — Desktop Film Design, and Sponsorship Campaigns.
- Client
- Castrol
- Year
- 2024
Frames
The look was signed off on stills before anything was animated.
Real footage, drawn by hand on top
The archive gave us the race. The rest — the energy, the impact, the rhythm — came from animating on top of it, frame by frame.
Archive Research
Years of past rally footage reviewed and selected for the shots that could carry the new film.
Rotoscope & Cel FX
Hand-drawn effects animated frame by frame directly over the live-action footage.
Campaign System
The same visual language extended across print, mailers, banners, social and teasers.
Recognition
The campaign won two BrandVerse Awards: Craft — Desktop Film Design, and Sponsorship Campaigns.
Credits
Year
2024
Client
Director
Aytaç Duman
Creative Director
Sermet Öner
Project Manager
Müge Baki Demir
Art Direction & Illustration
Erdem Cambaz
Sümeyye Doruk
2D Animation
Ömer Özsoy
Samet Göksu
Ege Baki
More in this series
Other films from the same campaign.
Transanatolia 2024
An off-road rally told as a hand-illustrated night ride. Cel animation, concept to grade.
TransAnatolia 2023
The 2023 edition of TransAnatolia, sponsored by Castrol, following the Victory Road route from Samsun to Izmir. Hand-illustrated and cel-animated, the same technique later carried into the 2024 film.