Castrol // Transanatolia 2024
We produced this 35-second animated video for TransAnatolia 2024, marking our third consecutive year collaborating with Castrol to promote the rally through dynamic animation. This year, we introduced an exciting new visual approach by combining real footage with dynamic Cel FX animations, creating an energetic and visually striking experience.
To achieve this, we meticulously blended live-action shots with detailed rotoscoping work, ensuring smooth integration between the real footage and the hand-drawn effects. The result is a high-tempo video that captures the thrill and intensity of the rally, while showcasing both the real-world action and the artistic flair of animation.
Credits
2024
Client
Castrol
Director
Aytaç Duman
Creative Director
Sermet Öner
Project Manager
Müge Baki Demir
Art Direction & Illustration
Erdem Cambaz
Sümeyye Doruk
2D Animation
Ömer Özsoy
Samet Göksu
Ege Baki
Stillshots
Thanks for watching…