Wonder&Render
Wonder&Render
Wonder&Render

Mercedes // F1 Instagram GP

We partnered up with Publicis Emil to create InstagramGP.  It is a game on IG stories where followers of @mercedesbenzturkiye decide the winner.

The game has 3 different endings. The story develops  according to the choices of followers and there are ten selection moments. According to the majority’s decision, there are breaks in the story. The game has played on 9 October on Mercedes-Benz’s Instagram page  (a day before Turkish GP 2021), Hamilton took  1st place and Bottas took 3rd.

Even though Bottas was 3rd in the game, he took 1st place in Turkish GP. So it was a win for the Mercedes-Benz team in either way.

See more about this project on behance.

  • Client

    Mercedes Benz

  • Agency

    Publicis Mile

  • Production Company

    Wonder & Render

  • Director

    Aytaç Duman

  • Creative Director

    R. Sermet Öner

  • Art Direction & Illustration

    Erdem Cambaz, Gamze Beyaz

  • Animation

    Merve Kosdik, Ömer Özsoy, Asiye Aydınlı

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Thanks for watching…

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