Mercedes // F1 Instagram GP
We partnered up with Publicis Emil to create InstagramGP. It is a game on IG stories where followers of @mercedesbenzturkiye decide the winner.
The game has 3 different endings. The story develops according to the choices of followers and there are ten selection moments. According to the majority’s decision, there are breaks in the story. The game has played on 9 October on Mercedes-Benz’s Instagram page (a day before Turkish GP 2021), Hamilton took 1st place and Bottas took 3rd.
Even though Bottas was 3rd in the game, he took 1st place in Turkish GP. So it was a win for the Mercedes-Benz team in either way.
See more about this project on behance.