Renault // Formula 1
We missed it, didn’t we? The long-awaited sound of Formula 1 is echoing in Istanbul after nine years! Renault team is also taking its place in the race!
We were commissioned to produce TVC and the whole design of the campaign for the Renault Sports team. We partnered up with 4129 Grey and created a new visual storytelling style.
Renault F1 Car starts its journey on Sultanahmet and visits all important destinations in the city until it reaches Istanbul Park where the big race happens. When the car passes and the cars’ unique sound echos in the streets, this leaves a mark with yellow colors. So we are watching the car adds its colors to the city.