B2B Launch
A film shot with cameras that don't exist, made by a team that insisted on directing every frame of it.
TrustBuy wanted a launch film with a real, live-action feel. We made it entirely with AI, and set ourselves a rule from the start: nothing about the film would look accidental.
Every location was planned like a real shoot. Camera angle, lens choice, art direction, down to what sits on a shelf in the background: all decided before a single frame was generated, not left for the tool to guess. The technology available at the time meant every scene still needed retouching afterward, especially the characters and their skin, to hold up under a close look.
For performance, we didn’t trust generation alone. Our own animation team stepped in front of a camera and acted out the expressions the characters needed, and that performance was carried into the AI-generated footage. The result cuts with the pace and camera movement of a real commercial, because at every stage where a director would normally make a call, one did.
- Client
- TrustBuy
- Year
- 2025
Frames
The look was signed off on stills before anything was animated.
Directing what the AI could not decide
Generation handled the pixels. Every decision that makes a film feel directed, camera, performance, the world's small details, still came from the team.
Art Direction
Every location built and dressed as if for a real shoot, camera and lighting decided before generation, not after.
Performance Capture
The animation team acted out each character's expressions on camera, then carried that performance into the generated footage.
Retouch
Every scene, especially character skin and faces, refined by hand to hold up under a close look.
Credits
Year
2025
Client
Director
Aytaç Duman
Creative Director
Sermet Öner
Project Manager
Müge Baki Demir
Art Direction & Illustration
Erdem Cambaz
2D Animation
Mali Doğan
More in this series
Other films from the same campaign.
